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Catho improves customer success with a new app

With Cinq’s support, Catho developed a new Android app and increased candidate engagement. Users of the mobile recruitment platform are more successful in finding a job.

Background

Catho, an online recruitment platform, faced a double challenge in 2018: pave the way for a future where more people are applying for jobs and enable app notifications on mobile devices.

Modernization was important for Catho, as the company planned to invest more in its app, following user and market trends.

Solution

“We proposed to develop a native Android app,” says William Ramalho, project manager at Cinq. “As it was a big app and we wanted to bring value as quickly as possible, we based the proposal on continuous delivery, making way to define more disruptive features during the Design Sprint.”

Results

Some of the changes include job alerts, improvements in CV editing, and recruiter tips. One of the main results is the increase in the number of candidates that find a job through the app.

The app’s rating in the Play Store (another important challenge for Catho), was considered very good, reaching 4.6 in February 2020.

40% of registered users already use the app, and more continue to migrate from the site. Catho believes the number of mobile platform users will soon surpass that of the website.

“We researched companies that could help us, and Cinq was always mentioned. (...) They are very strict with methodology and follow the process by the book."

Eber Machado Duarte, CTO at Catho

Catho, an online recruitment platform, faced a double challenge in 2018: pave the way for a future where more people are applying for jobs, and enable app notifications on mobile devices.

Modernization was important for Catho, as the company planned to invest more in its app, following user and market trends.

As people from all walks of life increasingly replace their computers with smartphones to access content online, the use of services is migrating from the desktop to mobile devices.

“We researched companies that could help us. We received some recommendations, and Cinq was always mentioned. So I contacted Luis Dosso, who I already knew, and he explained how Cinq works. They are very strict with methodology and follow the process by the book. And that makes all the difference”, says Eber Machado Duarte, CTO at Catho.

After the first contact, the companies decided to run a Design Sprint. In April 2018, they established that the minimum viable product (MVP) would be a new Android app, developed from scratch, that would receive consecutive increments until fully replacing the old app. Catho selected Cinq to run five design sprints, equivalent to three months of work. Since the experience was positive, they continued renewing the contract.

Development and technology

The project began in April 2018, with the definition of what APIs would be needed to integrate services between the site and the app. The first version was released to beta testers in June. Cinq was in charge of development, and a specialist from Catho was responsible for technical leadership.

“We proposed to develop a native Android app,” says William Ramalho, project manager at Cinq. “As it was a big app we wanted to bring value as quickly as possible, making way to define more disruptive features during the Design Sprint.”

"Modernization was important for Catho, as the company planned to invest more in its app, following user and market trends."

“We chose to implement the essential: login, job search, message inbox, CV submission, and the application process. Because of Cinq’s agile mindset, deliveries were continuous and well-structured”

Yara Silva, Catho development manager.

71%

Five-star reviews

100%

Feature test coverage

98%

Crash-free app

80%

Unit test coverage

In August 2018, the MVP was released in the Play Store, alongside the old version. At first, we evaluated user acceptance, fixed bugs, solved crash situations, and implemented some features that contributed to a more whole-length experience.

The crash rate began decreasing. Currently, 99% of Android users no longer experience crashes. Then we released new features such as subscriptions (previously only available on the site), job recommendations, and more search filters.

Development started with Java, the most widely used language for Android at the time. Then we gradually included Kotlin (now the official recommended language by Google), since more modern technology facilitates the addition of features and supports publishing in the Android store.

We deactivated the app’s old version after some strategic points: First, by improving the new version’s search position in the Play Store. Then by recommending it to users. The new app finally replaced the old one in January 2019.

“One of the highlights of the project is that we were able to work as one team from the beginning. We have the feeling of being part of the product. With the agile methodology we work together, despite the geographical distance"

Daniel Domingues, Cinq project’s product owner.

Present and future

Some of the changes include job alerts, improvements in CV editing, and recruiter tips. Improving user experience and reproducing features that were successful in the mobile environment guided the way the teams worked.

However, not all features found in the web version were brought to the app, only the ones that were mobile friendly and added more value. In addition, little-used features were not migrated from the site.

“In a general way, we are solving the candidate’s problems,” says Silva.

According to him, among the achievements is the increase in the number of candidates that find a job through the app. When comparing the app with the website, app users have a better outcome as it enables more engagement and a faster job search.

The app’s rating in the Play Store (another important challenge for Catho), was considered very good, reaching 4.6 in February 2020. “It was a big challenge to get a rating over 4; today we are well-placed in relation to other recruiting apps in the Android store,” says Silva.

Finally, 40% of registered users already use the app, and more continue to migrate from the site. Catho believes that the amount of mobile platform users will soon surpass that of the website.

“We met our goal: having a new, modern app that was more connected to the user’s day-to-day routine, (...). Since then, we have released new and improved old features."

Eber Machado Duarte, CTO at Catho.

The next challenges for the teams include replacing the app’s old version the Apple operating system (iOS). The number of iPhone users is lower than Android, says Duarte.

He also says they want to increase user engagement in the app, by adding new features, such as the use of AI for more accurate job recommendations and audio and video support in the selection process.

About Catho

With cutting-edge technology and more than 800 employees in Brazil, Catho’s mission is to change people’s lives through work and career opportunities. Diversity and inclusion are stimulated and truly experienced in the company. That is why, since 2016, Catho has been granting free access to all the site’s job openings to professionals with disabilities, to help include them in the market.

Catho is part of the Seek group, a world leader in online recruitment, considered the most innovative company in Australia. Seek is listed in the Australian Stock Exchange, in addition to operating in countries such as China, Australia, India, México, Indonesia, Nigeria, South Africa, Hong Kong, and Singapore.

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