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Cinq and Globo group: collaborative growth in 4K video

These metrics define a mega-successful smart TV app: 5.7M visitors, with an average of 138K a day, 60K simultaneously, and an average time of 33 minutes spent per user. When it comes to the smart TV user base, 61.9% downloaded and opened the app at least once.

Television showing the score of a Russia's World Cup game

Background

“We had a very specific need: to find qualified partners to develop on our smart TV platform. Few companies in the world had the know-how in this technology. In 2016, we talked to Cinq’s team and they ensured their team would be qualified,” said Cassiano Fróes, digital platform technology manager at Globosat.

Solution

Cinq has a team of specialists with the expertise to develop apps for smart TVs. We had previously developed apps for Combate and Philos (both channels owned by Globosat), with live streaming and on-demand content. We use React for faster and more agile development, in addition to languages such as HTML5, JavaScript, and CSS.  

Results

The app became available in March 2018. In addition to being successful regarding the number of downloads and visitors, it also created buzz in social media during the 2018 FIFA World Cup.

These numbers were achieved by SporTV 4K in Russia, a 4K video streaming app that Cinq developed in partnership with Samsung TV’s and Globosat’s (one of Globo Group’s companies) paid channel.

The app was distributed free exclusively to owners of the latest Samsung smart TVs a little before the 2018 World Cup in Russia. We began developing it at the beginning of 2017, with Globosat’s consulting. As well as providing a great experience to TV owners, we wanted to attract people interested in buying 4K TVs, Samsung’s flagship product at the time.

“We had a very specific need: to find qualified partners to develop on our smart TV platform. Few companies in the world had the know-how in this technology. In 2016, we talked to Cinq’s team and they ensured their team would be qualified”

Cassiano Fróes, digital platform technology manager at Globosat.

Technically, the project was a big challenge for everyone involved. Cinq has a team of specialists with the expertise to develop apps for smart TVs. We had previously developed apps for Combate and Philos (both channels owned by Globosat), with live streaming and on-demand content. We useReact for faster and more agile development, in addition to languages such as HTML5, JavaScript, and CSS.

It was the first time 4K content was streamed in Brazil. Because it consumes eight times more bandwidth than conventional HD streaming, the development team ran several performance tests that helped reduce internet requirements and improve user experience.

Results

In addition to being successful regarding the number of downloads and visitors, the app also created buzz in social media during the 2018 FIFA World Cup.

One of the few companies
in the world to have the know-how
in this technology

First 4K content
streamed in Brazil

Partnership

Cinq and Globosat’s partnership regarding smart TVs started in 2017, with the development of apps for the Combate (fights) and Philos (art and culture) channels. The exchange in expertise strengthened Cinq’s team and both companies gained know-how in developing for LG and Samsung TVs, market leaders in Brazil. The collaboration was so synergetic that it went on with SporTV 4K in Russia. The partnership with Globosat had started a decade before, in 2008, when it hired Cinq to build a CMS (Content Management System) for the company’s channels, mainly SporTV. We managed to shorten the development deadline from four to only two years.

“We were able to break communication barriers, even being in different cities. My in-house team was constantly in touch with Cinq’s team through video, telephone, and chat. For this project, workflow between teams was essential,”

Cassiano Fróes, digital platform technology manager at Globosat.

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Next,

Cinq started working on the Multishow and GNT channels, where the company helped to migrate content to the new publisher. After that, we made improvements to the websites and designed other elements and customized activities that even enabled interaction between the host and the audience.

The age of apps

The initiative went on for some years and yielded positive results for the app industry. Then Globosat asked Cinq to make a proposal to solve problems in its Gloob app (a channel targeted at children and available for iOS and Android) that had been created by a different company. First, Cinq stabilized the app (phase 1). There was a significant increase in the use of video streaming in relation to the previous version, and a 50% reduction in crash. Then we fixed mistakes and prepared the app for new features (phase 2). One of the new features was single sign-on (automatic login in all of Globosat’s products). We also improved user experience by providing access to open and closed content, and simplified the authentication process, making life easier for parents and children. Finally, we improved the platform, increasing user ratings in online stores (phase 3).

Cinq helped migrate Gloob’s app into Globosat Play (Globosat’s streaming platform that brings content from all channels). The project brought us great visibility and won partnership awards from Globosat in 2016 and 2017. Since then, we have been working on projects with SporTV Gols, Humor Multishow, and GNT Receitas (today called Nhac).

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